Black Bears of Big Bend

Project Details

Fall 2024 Infographic and Social Media Posts

Deliverables:

  • Infographic Poster

  • Social Media Slideshow

Summary

This project began as an infographic poster and social media series about black bears in Big Bend National Park. I conducted research, created illustrations, and designed the poster, then reworked the layout to communicate the same content across platforms.

Mood Board

These three mood boards show the initial directions I explored: bears, bats, and national parks. I ultimately focused on black bears in Big Bend National Park, combining two of the concepts and pulling the color palette from the third.

Challenge and Discovery

Sketches

These sketches explore initial ideas for both data points and poster layouts. I paired each data point with a simple illustration, with the goal of bringing them together into a cohesive final poster.

Digital Drafts

Digital Drafts Round 2

In this round, I brought the illustrations and data points together into a cohesive poster layout, supported by a defined type system and color palette. I also adapted the content for a social media slideshow by reworking the arrangement of information and graphics.

Final Designs

Reflection

I had a pretty clear style in my head, but struggled with making that vision come to life while incorporating all of the data. There were a lot of moving parts and I really wanted to make them all fit together beautifully.